History

Jongro Gopchang reintroduced traditional Korean grilled intestines with a renewed focus on gopchang as its signature specialty. The restaurant pairs bold, authentic flavors with a retro Jongro-inspired interior and bar atmosphere, creating a nostalgic yet contemporary dining experience. By spotlighting a specialty cut rarely centered in mainstream dining, it carved out a distinct identity within New York’s Korean restaurant landscape.

Machi Machi expanded to Flushing’s Tangram Mall in 2022, bringing its signature Taiwanese bubble tea and specialty beverages to one of Queens’ busiest retail destinations. With an inviting store design and a menu featuring vibrant fruit teas, creamy cheese foam drinks, and seasonal specialties, the Flushing location quickly became a go-to spot for both locals and visitors. The brand’s emphasis on quality ingredients and trend-driven flavors further cemented its role in elevating the regional bubble tea scene.

Following strong demand, Machi Machi and Afternoon expanded to Fort Lee, New Jersey. The new location brings the same popular beverages and street-style snacks to a broader audience, strengthening the brand’s presence within the greater New York metropolitan area and serving a growing community of loyal customers.

Kaiten Zushi Nomad introduced Manhattan’s only conveyor-belt sushi concept, combining high-quality sushi with advanced technology, including robotic servers and digital ordering systems. The interactive format creates an engaging and entertaining dining experience, blending efficiency with innovation while redefining modern Japanese cuisine in the city.

Speedy Korea Grill reimagines Korean street food in a vibrant, accessible setting. Featuring a wide variety of trendy snacks and quick-service options, the concept was designed to offer busy New Yorkers an easy and approachable way to experience Korean flavors. Its lively, food-hall-style environment reflects the dynamic energy of contemporary Korean dining culture.

​Nana’s Green Tea launched in Manhatt as Japan’s renowned matcha café brand, often referred to as the “Starbucks of Matcha.” The interior, designed by an award-winning designer and furnished with pieces imported directly from Japan, recreates an authentic Tokyo atmosphere. Arriving at the early stage of New York’s matcha boom, the brand quickly established itself as a refined destination for premium Japanese tea and desserts, known for its carefully sourced matcha and elegant presentation.

Heytea opened in Long Island City, introducing the globally popular Chinese tea brand to one of Queens’ fastest-growing neighborhoods. Located in an area known for its concentration of young professionals and diverse international community, the store offers innovative cheese teas and fruit-based beverages that have defined contemporary tea culture. The opening strengthens the brand’s presence in New York while meeting the rising demand for premium specialty drinks in emerging residential hubs.

Sorimmara launched in Manhattan as one of the first Korean-style mala concepts in the area, introducing a bold reinterpretation of Chinese mala flavors through a distinctly Korean lens. As a highly popular Korean-Chinese mala brand, the restaurant marked its first entry into the U.S. market, bringing a proven concept to a new audience. With its customizable format and vibrant, spice-forward menu, Sorimmara quickly positioned itself at the forefront of New York’s evolving mala dining scene.

​Jongro BBQ Market presents an all-you-can-eat Korean barbecue experience featuring quality meat selections alongside a full range of traditional Korean dishes. In contrast to conventional buffet concepts, the brand focuses on maintaining consistent standards while offering approachable pricing. Rooted in a philosophy of accessibility, it enables more guests to enjoy well-prepared Korean cuisine in an inviting and communal atmosphere.

​Following the strong popularity of the original location, a second Jongro BBQ Market opened on 38th Street in Manhattan, further expanding the Jongro brand’s footprint and meeting growing demand. The expansion reflects the brand’s rapid recognition and continued momentum within Manhattan’s dining scene.

Mixue, one of the largest franchise brands in the world, opened its New York flagship store in Korea town. Known for its expansive global network and accessible dessert and beverage offerings, the brand brings a high-volume, internationally recognized concept to the city, broadening the landscape of specialty drink and dessert destinations.