.png){kind=small}
History
2025
Mixue
Mixue, one of the largest franchise brands in the world, opened its New York flagship store in Korea town. Known for its expansive global network and accessible dessert and beverage offerings, the brand brings a high-volume, internationally recognized concept to the city, broadening the landscape of specialty drink and dessert destinations.
JONGRO
BBQ
MARKET
Jongro BBQ Market on 32nd Street offers an all-you-can-eat Korean barbecue experience with quality meats and traditional dishes. Focused on consistency and approachable pricing, it brings authentic Korean dining to a lively, communal setting.
2024
SORIMMARA
Sorimmara launched in Manhattan as one of the first Korean-style mala concepts in the area, introducing Chinese mala flavors through a Korean twist. As a popular Korean-Chinese mala brand entering the U.S. market, it quickly stood out with its customizable, spice-forward menu in New York’s growing mala scene.
HEYTEA
Heytea opened in Long Island City, bringing the globally popular Chinese tea brand to a fast-growing, diverse neighborhood. Known for its signature cheese teas and fruit-based drinks, the store expands its New York presence while meeting rising demand for premium specialty beverages.
nana's green tea
Nana’s Green Tea launched in Manhattan as Japan’s renowned matcha café brand, often called the “Starbucks of Matcha.” With an interior inspired by Tokyo and premium, carefully sourced matcha, it quickly became a refined destination for Japanese tea and desserts in New York.
SPEEDY
KOREA GRILL
Speedy Korea Grill reimagines Korean street food in a vibrant, accessible setting. Featuring a wide variety of trendy snacks and quick-service options, the concept was designed to offer busy New Yorkers an easy and approachable way to experience Korean flavors. Its lively, food-hall-style environment reflects the dynamic energy of contemporary Korean dining culture.
2023
KAITEN
ZUSHI
NOMAD
Kaiten Zushi Nomad introduced Manhattan’s only conveyor-belt sushi concept, combining high-quality sushi with advanced technology, including robotic servers and digital ordering systems. The interactive format creates an engaging and entertaining dining experience, blending efficiency with innovation while redefining modern Japanese cuisine in the city.
MACHI MACHI
& AFTERNOON
(FORT LEE)
Following strong demand, Machi Machi and Afternoon expanded to Fort Lee, New Jersey. The new location brings the same popular beverages and street-style snacks to a broader audience, strengthening the brand’s presence within the greater New York metropolitan area and serving a growing community of loyal customers.
2022
MACHI MACHI
(FLUSHING)
Machi Machi opened in Flushing’s Tangram Mall in 2022, offering its signature Taiwanese bubble tea and specialty drinks. With vibrant fruit teas, creamy cheese foam drinks, and seasonal offerings, it quickly became a popular spot, reinforcing the brand’s role in elevating the local bubble tea scene.
2021
JONGRO
GOPCHANG
Jongro Gopchang highlights traditional Korean grilled intestines as its signature specialty, pairing bold flavors with a retro-inspired interior. By focusing on a rarely featured cut, it created a unique and nostalgic yet contemporary dining experience in New York.
AFTERNOON
(K-TOWN)
Afternoon opened in Koreatown as a takeout-focused spot, offering Mochi Mochi Donuts and Jongro Rice Hot Dogs. With trendy Korean street snacks in a grab-and-go format and playful, shareable visuals, it quickly appealed to young, trend-driven audiences.
MACHI MACHI
(K-TOWN)
Machi Machi brought its globally recognized Taiwanese bubble tea concept to Koreatown, introducing signature milk teas, fruit teas, and its iconic cheese foam. Known for its sleek design and visually distinctive beverages, the brand quickly became a favorite destination for bubble tea enthusiasts seeking both flavor and aesthetic appeal.
2019
HONG CHUN
CHEON
DAKKALBI
Hong Chun Cheon Dak Galbi, a beloved Korean dish from Chuncheon, South Korea, arrived in New York City. Chef Kang brought its rich, authentic flavors to the heart of the city, introducing locals to this iconic dish.
2016
NATURE
REPUBLIC
Nature Republic is a South Korean beauty and skincare brand that offers a wide range of natural and eco-friendly products. The store's layout and design would likely showcase the brand's commitment to eco-friendliness, incorporating elements that reflect nature and the brand's values.
2013
JONGRO BBQ(flushing)
As a welcomed addition to Flushing's culinary landscape, Second Restaurant Jongro BBQ offered a delightful dining experience for both locals and visitors. With its focus on Korean barbecue, the restaurant tantalized taste buds with sizzling and flavorful grilled meats, accompanied by a variety of traditional Korean dishes.
2012
JONGRO
BBQ
Jongro BBQ first opened its doors in New York City in 2012. The restaurant takes its name from Jongro, a historic district in Seoul, South Korea, known for its bustling food scene and vibrant atmosphere. With a vision to bring the essence of Korean barbecue to the heart of Manhattan, Jongro BBQ was established with a commitment to quality and tradition.
2011
FOOD GALLERY 32
Food Gallery 32 emerged as part of the vibrant culinary scene in Koreatown, which experienced significant growth and cultural influence over the years. The food court is situated in a multi-level space, providing visitors with a wide range of dining options in a casual and bustling environment.
2008
TOUS LES JOURS
Tous Les Jours, a South Korean bakery and café chain, has become a popular spot in New York City. Offering freshly baked breads, pastries, cakes, and Korean-inspired creations, it delivers a diverse menu blending quality, taste, and culinary tradition.
2004
KORYODANG
Koryodang’s second bakery in K-Town showcases the brand’s charm and commitment to quality, offering a range of freshly baked goods from traditional Korean pastries to international favorites with a twist.
2000
DONS BOGAM
Don’s Bogam redefined Korean barbecue in Manhattan by pairing quality meats with a curated wine program. With a polished, contemporary atmosphere, it stands out as a distinctive and forward-thinking dining destination.
1999
POCHA 32
Pocha 32 opened its doors for the first time on a second floor of k-town. The restaurant quickly gained attention for its unique concept of combining traditional street food with a contemporary twist.
1998
MAGIC CASTLE
Founded in 1998 in Flushing, Magic Castle brings joy and creativity to everyday life through its stationery and lifestyle products, known for playful patterns, vivid colors, and innovative designs.
1996
KORYODANG
Koryodang marks the beginning of our journey, offering a delightful selection of Korean bakery to the people of New York.